It takes work to building loyalty. Building loyalty exists when someone has a strong support or allegiance towards someone or something. Loyalty is also significantly critical for businesses, for leaders, and for breakthroughs. Loyalty is not reserved for romantic relationships or marriages. Instead, loyalty is a powerful thing to gain for leadership influence. Here are five things you must understand about building loyalty:
When people are loyal to a leader or a company, a better offer will be turned down. Moreover, loyal people are willing to experience inconvenience or to pay a premium just so they can stick with the company. For example, it doesn’t matter if you’re working longer hours because you believe in the company you’re working for. Customers who experience inconvenience for buying your products, such as having to go in line for hours just to buy the latest gadget offering, might say, “This is not worth it!” and shift to another brand.
Loyal people are not only choosing you all they time. They also perceive greater value for what you do and will happily pay a premium or suffer some sort of inconvenience to be part of your cause. Loyal people are the people who, on their own volition, will tell others about you.
If you ask these people “why” they’re loyal to you, you probably won’t get answers that you can accurately quantify. The closest you can extract will be “they just get you”. However, if you get people to be loyal to you, they will encourage the rest to follow you.
There are two ways to influence behavior, through manipulation and through inspiration. Of the two, only inspiration can build loyalty. Enrollment is a powerful inspiration. It is the ability to touch, to move, and to inspire. Manipulation is not necessarily evil, but it will never be an inspiration or an enrollment.
A clear sense of purposes sets expectations. When we don’t know what an organization stands for, we don’t know what to expect, so we expect the minimum — price, quality, service, and features — the commodity stuff. However, when we do have a sense for the leader’s “why”, we expect more. When more is delivered, we trust these leaders, and soon, loyalty can be formed.